Stagecraft Industries, Inc.

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Stagecraft is a leader in the manufacture and installation of stage and studio equipment for projects worldwide. Stagecraft’s original site had plenty of information but had a clumsy navigation structure, overly heavy copy, poor quality photographs, and a general lack of focus.

We completely redesigned the architecture, “look” and message to emphasize the engineering prowess of an established company, but also gave it a modern, usable interface designed to meet the needs of their major audiences: architects and consultants, general contractors and technical staff. The site includes a virtual tour of Stagecraft’s main facility.

We were hired by Ace Communications to complete this work.

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