AirAdvice, Inc.

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AirAdvice provides the HVAC (heating, ventilation and air conditioning) industry with measurement systems and programs to diagnose consumer and commercial indoor air quality problems. Their Web site required a complete information architecture redesign, as well as a new “look” and message for the company.

AirAdvice wanted the Web site to be mainly for homeowners. The previous site was oriented toward HVAC contractors and was not particularly effective. This site, which won an STC Award of Distinguished Technical Communication for 2004–2005, serves as both an educational site and a sales enhancement tool.

We were hired by Ace Communications to complete this work.

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